Updated: May 19, 2020
In my inaugural blog post for my Beach Bum Poet LLC website, I want to talk about 3 Common Website Design Errors that arise when designing a website. They are very common often because business owners don’t understand the importance of these seemingly trivial steps toward an optimized website, and because they can often be overlooked as extra work that is not useful. The reality is that these small steps can lead to big value, improved SEO, and are not terribly difficult to implement if you have the knowledge and skills to accomplish them.
The first error on this is list is:
Having a blog for your website, whether it’s a tree trimming company or a boutique soap shop, add immense value and interest to your website. A blog helps your business to stand out, intrigue customers, and show the search engines that your website is staying active and relevant. Blog posts are time-stamped, so they can show the natural progression of a company’s branding, ideas, thoughts, promotions, specials, and more.
Blog posts are also a great way to tell customers about updates and promotions. They simultaneously fuel the interest of customers and search engines, encouraging repeat visits and indexing. A blog incentivizes customers to read newsletters, interact with each other, and shows you possess authority in your niche.
One of the simplest ways to start a blog about your industry is to think about what kind of information your audience might want, and then write about it for them. Someone searching for a website designer might also want to know 3 common mistakes that web designers make, hence my first blog post!
Think about what kinds of questions, needs, or desires your audience might have, and then thinking about how best to answer them. You could do a list article, also known as a listicle, outlining specific ideas or addressing certain needs, such as “10 Things You Didn’t Know About Home Gardening” or you can create an interview-style piece featuring an authority in a subcategory such as “An Interview with ____ About Her Favorite New Fall Pieces”.
Blog posts are all about connecting your audience with your brand and your mission in creative ways.
And don’t be alarmed, you don’t have to slave away every day coming up with another blog post. You can have bi-annual, quarterly or monthly blog posts while still being effective and creative. Make the posts themed, make sure they are 1000+ words, and utilize great images of your company, team, products, services, brand identity, or all the above!
While it may seem appealing to have shorter paragraphs and little text on your website, utilizing negative space is not great for optimization. Search engines want to see relevance, LSI keywords, research, and craft in the content for the most authoritative and trustworthy websites. They don’t want to see the same 5 keywords repeated again and again, either. You can’t “trick” the search engines into believing your content is helpful to searchers just by using keywords, and you certainly can’t keep customers reading a page full of repetitive content that has nothing original or imaginative to tell them. Every business can tell customers about what they do and why they are qualified, but businesses that stand out are the one who tell customers why they do what they do, who they provide for, and the values and visions they have for the future.
This about it this way, would you, as a consumer chose a cleaning company that says they will simply clean your home, or do you want a cleaning service that’s been in the family for 3 generations and prides itself on making customers feel comfortable and joyful in their newly cleaned homes? The answer is pretty obvious, right?
Yet time and again, I see websites that lack life and vibrancy, dynamism and plot. You may think it’s difficult to get to 1,000, 2,000, or even 3,000 words of content for your home page, but when there is a story and a focus driving that content, the words (and keywords) will flow effortlessly and easily onto the page.
The second danger of lacking content is that your SEO is damaged. The metaphor I think of is two buckets of water with holes in them. Now, let’s say the first bucket has layers and layers of content wrapped around it, holding together the website and strengthening it, but the second bucket only has little scraps of content, covering some of the holes, but not all of them.
Then, you start pouring money into SEO services such as backlinks and optimization, you’re spending money on Google Ad Campaigns to boost traffic and site visits. Well, the first bucket holds all those customers and carries all the SEO, it stays full and your website continues to rank better and better. But the second bucket, that second bucket is letting all the optimization “power” flow out through the wholes, and the customers who do end up on your site aren’t kept there by the content because they lose interest.
In both scenarios, you’re spending the same amount of money on Ad Campaigns trying to bring traffic to your site, but in only the first scenario is that money an investment, rather than a waste. And that is why content is so important, because it is the foundation upon which the rest of your website thrives. If you were a contractor, would you ever try to build on an uneven foundation? Never! And in the same way, you wouldn’t want to build the rest of your website up without the strong foundation of great content buoying it up.
Do you know what a favicon is, or how to change it? What about how to write optimized headings and titles of your web pages for the search engines? What about adding a click-to-call phone number to a page to make it easy for customers to call on mobile devices? These small details are so important for creating the best experience for customers. We sometimes don’t realize these small details because we take them for granted. We only notice when they are not there, because we are so accustomed to seeing them.
Previewing your site on mobile before launching, ensuring the photo quality is high enough to look beautiful yet low enough to load quickly, making sure your logo is visible, and hundreds of other minute details must be taken into consideration when designing a website.
Remember the first time you learned your trade? Whether it was learning to change a carburetor as a mechanic, or how to edit photos for your portfolio? It was difficult, but with practice and patience you learned how to spot mechanical issues in different vehicles, how to edit minute blemishes many people wouldn’t notice. The same goes for website designing. You must find a designer, such as myself, who sweats the small stuff and can create an interface for your customers that is stunning, beautiful, relevant, and detailed in every way.
You understand the details that make your business a success, and I understand how to make those qualities shine in your website, amplifying your virtual presence so you can reach even more clients and customers and provide them with your services. There’s nothing to lose, so sign up for a free consultation today and work with Beach Bum Poet LLC.