Content Creation Journey
The Best Stories
The best stories describe a journey—towards growth, into yourself, towards friendship or love, or towards success, however that is defined by the story.
Just as the best stories take us on a journey, the best content will too. Whether it’s a few sentences or a few pages, your content must take a client somewhere they want to be!
I help you understand how your story becomes the journey through writing. Once we create your Brand Identity Action Plan, we already have the roadmap for your journey. We already know where we start, where we go, and where we end.
Now it’s time for your clients and customers to know.
One of the biggest obstacles anyone trying to write—for a blog, website, Instagram post, profile—experiences what I call “Blank Page Syndrome”. We see the empty white space, (full of possibilities but equally intimidating in its emptiness) and we don’t know where to begin.
The two most common pitfalls are too much, and too little. When we face a blank page, we feel compelled to fill it with as much as possible, or do the bare minimum.
And neither of those extremes are going to convey your story. With too much, the reader eventually gets bored and loses interest. Too little, and they don’t see any effort.
By mapping out your journey, which you already know, we uncover your client’s journey, and then we know how to bring connect them together.
And that journey? That understanding of why your business is special and why they need to know it? That is what connects your audience and reaches them.
Through this process, we discover that ideal balance between too much and too little, and your story becomes clear, accessible, powerful, and inspiring.