Brand Identity Action Plan

Build Your Business Messaging

Your action plan can be 1 page, 2 pages, 5 pages, or even more depending on the variety of services and products your business offers.


What is central to every Brand Identity Action Plan (BIAP) is it will provide you with a road map for content creation and development that can be applied to any place (virtual or physical) where you need to represent your brand.


While Beach Bum Poet LLC will happily develop content your writing needs, I also believe in empowering business owners. That’s where the Brand Identity Action Plan also comes in!


It’s a fantastic reference you keep after our consultation that I can use to generate more content for you, you can use to generate more content, or you can share with team members to develop content.

Wheat Field

One Action Plan, Endless Possibilities

Creating an email blast?

Use your BIAP to write stellar email blasts that will convert.


Investing in store signage?


Use your BIAP to make a sign that sparks attention and engages viewers.


Website content, product descriptions, tag-lines, mission statements, business proposals?


Your BIAP is ready to use for inspiration, organization, and direction.


Feeling totally lost on how to write Instagram / Facebook / Twitter (and every other social media platform) posts?


Beach Bum Poet LLC will show you how to use your BIAP to generate clear, concise social media posts that are replicable and on-brand.


Whatever your content needs are, our customized Brand Identity Action Plan will make it simple and enjoyable to craft content that’s as distinctive as your business.


Savannah Lani Murray

Content Creation and Brand Development

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