Brand Identity Action Plan

Beach Bum Poet LLC helps busy business owners clarify, synthesize, and promote their business story for maximum audience engagement and powerful client connections. Work with Beach Bum Poet LLC to create clear, effective, and engaging content to make your business stand out and make your story matter.

My 3-Step Process:

1. We Discover and Craft your Story.

2. We  develop your Master Messaging Action Plan.

3. You GROW your Business and Maximize your Marketing.

Build Your Business Messaging

What is central to every Master Messaging Action Plan (MMAP) is it will provide you with a road map for content creation and development.


It can be used in any place (virtual or physical) where you need to represent your brand with clarity and confidence.

While Beach Bum Poet LLC will happily develop content your writing needs, I also believe in empowering business owners, and that's where the Master Messaging Action Plan comes in!


It’s a fantastic reference you keep after our consultations that I can use to generate content for your business, or that  you can use to generate more content.

Try it out!


Download your free Mini Master Messaging Action Plan Guide by clicking on the icon.

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One Action Plan, Endless Possibilities

Creating an email blast?

Use your MMAP to write stellar email blasts that will convert.


Investing in store signage?


Use your MMAP to make a sign that sparks attention and engages viewers.


Website content, product descriptions, tag-lines, mission statements, business proposals, or social media posts?


Your MMAP is ready to use for inspiration, organization, and direction.


Whatever your content needs are, our customized Master Messaging Action Plan will make it simple and enjoyable to craft content that’s as distinctive as your business.